TRP row: MVA allies laud police action, ad world in favour of probe

The disclosures could have a tectonic impact on the TV industry and raise serious doubts about the sanctity of viewership data, according to top advertising agency executives who did not wish to be named while the investigation is still on. “Thousands of crores are allocated on the basis of TRPs, advertisers might start asking if their money is going where real audiences are,” said one of them.

from India News | Latest News Headlines & Live Updates from India - Times of India https://ift.tt/3nzwGjN
via IFTTT